Marketing Insights
Practical ideas on strategy, content, advertising, SEO, GEO, AI, video, and websites.
Is Your Digital Marketing Actually Working? How to Measure Marketing Performance That Matters
A business can be active everywhere online and still have no clear answer when someone asks a very simple question: Is the marketing actually working? The social media accounts are active. Videos are being published. Website traffic is coming in. Some posts receive strong engagement, while others disappear almost immediately. Google may be sending visitors…
From Social Media to Google: Why Your Business Needs a Connected Digital Marketing Strategy
A Digital Marketing Strategy should connect what people see on social media with what they discover on Google, your website, video content, and every other digital interaction with your business. Consider how a potential customer actually discovers a company. One person sees a short video while scrolling through social media. Later, they search the business…
Why Your Business Needs More Than Social Media
Your customers do not experience your marketing as separate departments. Someone may discover your business through a video, visit your social media profile, search your company on Google, explore the website, read an article, and return days later through another channel. To that person, every interaction belongs to the same brand. Behind the scenes, however,…
Law Firm Marketing in Utah: Building a Digital Presence That Gets Found
Before someone contacts a law firm, they may already know more about it than the firm realizes. Law Firm Marketing Utah strategies can play a huge role in shaping these first impressions. Potential clients can search Google, explore the website, read reviews, review attorney profiles, visit social media accounts, watch videos, and compare several firms…